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Development of Marketing & Fundraising Strategy
Case Synopsis -
Our primary goal with this collaboration is to develop fundraising and marketing campaigns and strategies, particularly as it can be used in acquiring donors/supporters, general fundraising, and program-specific fundraising. For marketing, we hope to develop a more effective website and marketing campaign. For fundraising, we would like to identify foundations or corporate donors to request a donation from and develop materials to be used in our donation solicitations.
Org Culture, DE&I
PR & Communications
Research & Development
Sales & Business Development
- Students will gain exposure to fundraising initiatives within a non-profit organization.
- Students will develop grant writing skills
- Students will be asked to think critically about who would make for the best donors.
- Students will gain an appreciation for how marketing initiatives for non-profits differ from that found in for-profit organizations.
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