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Content Creation and Distribution Analysis and Strategy
Case Synopsis -
As the internet evolves so too do the challenges that face digital publications. This Live Case Study provides an opportunity for students to assess best practices in media and analyze user data to create recommendations for growth for offMetro.com. Students will begin by diving into the modern media landscape to understand successful business models for media brands. Next, they will be challenged to pinpoint how offMetro excels and where offMetro stumbles via a deep dive into Google Analytics. Finally, students will be able to recommend areas for strategic growth around content creation and distribution.
- Understanding of the modern media landscape (i.e. content distribution, driving recurring traffic, monetization etc.)
- Ability to deep dive into data-driven analytics & provide associated strategies based on analysis
- Ability to understand marketing techniques, metrics & operations to drive traffic and engagement
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